An Interview with Tania Wedin, Founder & Director of Not the Norm Ltd
We first brought 'Alternative' healthcare products to the market in 1999 through the introduction of a safe, natural and effective herbal remedy for respiratory allergies, YamoaTM. Not the Norm was born out of the idea that we should think twice before putting something on or into our bodies, and not just use mainstream products because everyone else seems to! Often the mainstream approaches to health and beauty are riddled with side-effects and dangers, and although the initial benefit may seem positive, in the long term toxins and chemicals can build up in the body and cause more problems than they appear to address.
We have been taking it for granted that because something is available on a shelf to buy and use on our person, it must be safe. This could not be further from the truth! The fact is that the lotions, tonics, make-up, sunscreens, perfumes, shampoos, depilatory creams and soaps we buy on the High Street are drip-feeding toxic chemicals into our bodies on a daily basis, and unless you read labels and do your homework, you are putting your own and your family's health in danger by using these products.
One study found that some tested human breast tumours had a marked concentration of parabens in them*, which may have been absorbed into the body through the skin. Although inconclusive as to whether these chemicals could have caused the growth of the tumours in the first place, our stance is to err on the side of caution, and avoid them. Parabens can be found in the vast majority of High Street skin and haircare products, and unless we diligently read labels on the products we purchase, we are unwittingly overloading our bodies with these controversial chemicals daily.
By limiting our exposure to toxic chemicals through choosing natural, SLS and paraben-free products, we can actively reduce our toxic load, and by so doing influence our well being and longevity. It's true, you may pay more for the privaledge, but we believe it is better to pay more now for safe products than to pay later with your health.
Choosing stophair will move you many steps closer to taking control of your unwanted hair naturally and without risking damage to your main asset - your health. Afterall, if your health fails, where will you live?
*J Appl Toxicol. 2004 Jan-Feb;24(1):5-13. Concentrations of parabens in human breast tumours. Darbre PD, Aljarrah A, Miller WR, Coldham NG, Sauer MJ, Pope GS. Source: Divsion of Cell and Molecular Biology, School of Animal and Microbial Sciences, University of Reading, Reading RG6 6AJ, UK
Not the Norm Ltd
Registered Address: 80 Godstow Road Oxford OX2 8NY United Kingdom
Tel: 01865 355515 International: +44 1865 355515
UK Registered Company Number: 4728383 VAT Number: GB800114600